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The problem with making something a viable job is that then most of it will be done by people for whom it’s just a job. That sets a non-terrible but fairly hard quality ceiling. I’m not saying that unpaid labour is better all things considered—rather, all solutions I’ve seen are kind of bad.

Facebook moderation is especially awful, however. Pre-2022 (at least) a fairly common tactic against anti-Kremlin posts was to have the troll farm report the user and/or random posts of theirs in large amounts. Done! Many fought it out and got reinstated after several weeks, but some just gave up and quit Facebook in disgust.

(And that without mentioning the “Khokhlov” incident: “khokhol”, genitive plural “khokhlov”, is in addition to its literal meaning of “tuft” a fairly standard pejorative for Ukrainians; unfortunately for Facebook, it’s also the surname of physicist Aleksej Removich Khokhlov, presidential nominee and later vice-president of the Russian Academy of Sciences, which some years ago got several science-adjacent people and IIRC even a science monthly covering the election suspended for “hate speech”.)



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