Possibly. FAIR has always been doing great work and making it public though (PyTorch is so big that we forget about it sometimes). Sadly 'we sell ads' is going to remain the case unless product people ask users to pony up some cash to use this tech. To be fair, I would totally chuck some cash to play with something like this and I can easily imagine a world in which this technology is used to power some bizarre social experiences like an online drum circle or some such.