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For a long time, Apple kept the option to receive plain text emails when almost everyone else had moved to HTML.

Why? Because there was a crucial slice of unix-y developers who liked it that way, who were an important segment.

Even though third party apps might be 3% of users, I'm guessing that the users that are passionate enough about Reddit to find/seek out the best app/pay for app subscriptions/etc are much more likely to be those critical 2% of prolific contributors.



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