Great article. I've found myself doing this in the past. I'd tell people how and what I did but there's always an unexpected turn that happens. I leave out that bit because its something I earned through sweat and tears when talking about how I did something.

But, sometimes I just let it all hang out because I know that there's no possible chance for someone to copy my efforts.

The few businesses that are easily copied are usually short term projects because sooner or later everyone finds out the secret. The best projects I've done are the ones where I'm going full open kimono because there's something about my personal network, skill set or etc that gives me an inherent advantage over everyone else.

Best examples are my personal connections to marketing firms and my professional licenses.