Payback's a bitch.

[Disclaimer: These are my personal views and do not represent those of my employer, foursquare.]

Really though, the new Google Maps pricing scheme is just totally bonkers. They're trying to charge a higher CPM than typical AdSense rates. It's just nonsense.

Or maybe because of the new Google Maps pricing? http://code.google.com/apis/maps/faq.html#usage_pricing

This has nothing to do with Google Latitude and everything to do with Google Maps starting to charge ridiculous amounts of money.