The Web analogy is good to remind us that advertising has become some kind of war on the population. I remember when ads were relegated to the sides and corners of any Web page. Now they are inserted in between the paragraphs of what you're reading, some of them blink and there are also pop-ups. Some have an "x" to let you close them, but they come back just seconds later. More and more sites now will show you nothing at all if you disable ads or Javascript or even cookies. People use ad blockers because they don't want to see the ads, so it's reasonable to assume that they are not going to buy anything or if they do it's not abusive advertising that will determine their shopping decisions. But that doesn't seem to matter at all. You just have to look at the damn ad. Just look at the damn ad. Look at the ad or we will send an assassin over to your house! VIEW THE AD, DAMN IT! It's just insane.