I'm not sure you fully grasp all the dimensions of IP law.
If you have two brands of baby formula, Death brand that kills babies, and OK brand that is perfectly fine, and you start putting Death brand in fake cans labeled OK brand - that is absolutely an IP enforcement issue. The desire of OK brand to protect their brand, and profits, combined with reasonable IP laws allows them to lead enforcement actions and protect consumers.
That is absolutely not the kind of intellectual property that anyone hates.
The kind of intellectual property we are talking about is the one where Death isn't allowed to make baby formula that doesn't kill babies, because OK patented making baby formula that doesn't kill babies and won't give them a license.
If you have two brands of baby formula, Death brand that kills babies, and OK brand that is perfectly fine, and you start putting Death brand in fake cans labeled OK brand - that is absolutely an IP enforcement issue. The desire of OK brand to protect their brand, and profits, combined with reasonable IP laws allows them to lead enforcement actions and protect consumers.