Totally makes sense. It needs to be sold exactly like a vehicle.
They probably only want serious people trying these things. And by serious I mean people with the money to spend and intent to buy it.
My first thought when I saw this was how will this work in an Apple store with every Tom, Dick and Mary with at most $100 bucks in their bank account and a bunch of soon to be maxed out credit cards trying this thing but knowing full well that they cannot afford it and will probably not buy it.
It would be a waste of time for Apple store employees to demo this thing for people who are thousands of dollars away from being able to afford it.
By making it appointment only they can reduce the pool of people who would waste their time.
And no, I'm not trying to be a snob, in fact, I am one of these people who could never afford this thing. They'd have to sell it at $500 for it to be in my price range.
They could do it without appointments. Just require that prospective buyers bring their car keys.
Then tell anyone driving something less fancy than a Mercedes S-class or equivalent to fuck off :-)
It's funny to see a company rooted in jeans and T-shirt California counterculture struggle to reinvent something that would have been painfully obvious to any luxury store owner before the 20th century: throw out anyone not wearing sufficiently fancy clothing.
They probably only want serious people trying these things. And by serious I mean people with the money to spend and intent to buy it.
My first thought when I saw this was how will this work in an Apple store with every Tom, Dick and Mary with at most $100 bucks in their bank account and a bunch of soon to be maxed out credit cards trying this thing but knowing full well that they cannot afford it and will probably not buy it.
It would be a waste of time for Apple store employees to demo this thing for people who are thousands of dollars away from being able to afford it.
By making it appointment only they can reduce the pool of people who would waste their time.
And no, I'm not trying to be a snob, in fact, I am one of these people who could never afford this thing. They'd have to sell it at $500 for it to be in my price range.
I was just thinking about the logistics.