To the degrees and manners typography matters, there are better and worse typefaces.
For example, in the past some typefaces were better for optical character recognition than others and a different set of typefaces were easier to read on a CRT.
This is in addition to cultural connotations like are associated with typefaces like Helvetica or Comic Sans where typefaces themselves can say something based on how they have been used over many years.
To the degrees and manners typography matters, there are better and worse typefaces.
For example, in the past some typefaces were better for optical character recognition than others and a different set of typefaces were easier to read on a CRT.
This is in addition to cultural connotations like are associated with typefaces like Helvetica or Comic Sans where typefaces themselves can say something based on how they have been used over many years.