I dislike immensely the idea of CBT and I reckon it's the reason therapy got such a bad rap. Talk therapy is immensely more free form. The goal-oriented approach works great in our modern productivity focused society, it's not a way to just learn to unleash what you actually want to be.
Not sure if there's a branch of talk therapy you are engaged in, but if you look back into the history of the "profession" you might have a good idea of why it got such a bad rap.
Source: 3 years of talk therapy.