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>That is, they're not trademarking the text "X", just that particular visual representation — the colors involved, etc.

However, the 'X' they chose is "just" a single UTF8 character, which would then make it classed as a _standard character mark_.

Hmmm.



No, I don't believe so in this case. Though I agree the USPTO page can be confusing (:

The Meta trademark is for this design: https://tsdr.uspto.gov/img/87980831/large?1690302463976

It's true that they use the text "X" in the (textual) description of the trademark, but that is not what's being trademarked. See the "Mark Information" drop-down on the page[1], for more detail.

[1] https://tsdr.uspto.gov/#caseNumber=87980831&caseType=SERIAL_...




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