To avoid having to use crappy UIs and apps from random OEMs. And to get updates directly from Google.
I never wanted "Google compatible" phone like an IBM compatible PC. Just like the Wintel ecosystem, Android fragmented into chaos. Pixels are the only way to get a Google phone now without all the third party bloat and crapware.
> To avoid having to use crappy UIs and apps from random OEMs. And to get updates directly from Google.
And three years of platform updates with very low resale value. At the time when I got my last pixel it was also three years of security updates. Add to that that the average consumer won't buy at release date. Quite pathetic (compared to Apple).