> Should we pay billions to buy a company, then systematically obliterate its accumulated reputation and userbase in an attempt to inflate our overgrown yet still incredibly fragile egos?
Author explicitly said he was talking about Amazon, but I don't think he was talking about Amazon.
That part was referencing Twitter, not Amazon. See the following (44bn number is a giveaway):
> Maybe you put some conditions on your $44 billion acquisition offer, and – if the deal goes through – maybe you refrain from repeatedly permanently sabotaging it, like some kind of ridiculous gibbon. You know, that kind of thing.
Author explicitly said he was talking about Amazon, but I don't think he was talking about Amazon.