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But how much does it cost to staff the people that actually do the research for it, update the encyclopedia, etc?

Printing books isn't just about printing books. Someone actually has to come up with the contents and this person has to be paid!




I think you've completely missed his point. The digital version has even more content than the print version, but only costs $40.


They're doing digital right. They know that they will sell many more copies of the digital version, because it's digital and because they lowered the price mark.




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