Because it offers superior typography than epub/mobi. Because you can use it on ...

		batista on March 14, 2012 \| parent \| context \| favorite \| on: The Anorexic Startup: A Tale of Sex, Drugs, and C+... Because it offers superior typography than epub/mobi. Because you can use it on your desktop/laptop/tablet AND phone (even on your Kindle I hear). Because it's also an open standard. Why not?