Having used uhaul recently I could be convinced it is itself part of a conspiracy to get people to buy bigger personal vehicles. I can't remember dealing with another business whose contempt for their own customers is so clearly communicated through every part of the process.
I am a heavy UHaul user, and at least here, it is crucially important to know which location to use. Where I am, some locations are consistently fine, others are okay but busy, and some are busy and atrocious.
Doesn't uhaul already fill this niche?