It took less than 2 hours for this to go from Twitter meme to Heroku and Apigee pulling out. If a sponsor pulled out tomorrow, I'd still be impressed with them for doing it. The simplest explanation for what happened here: this is an image Heroku gives a shit about not having.
So they're OK with scantily-clad booth babes handing out beers at sponsored events, but they're not OK with a poorly-written post about scantily-clad booth babes handing out beers at sponsored events?