30C is a pretty average summer day where I live in Italy. There, it's a very rare event.
> Also, other warm locales are just a short flight away.
It's not like they can air-freight in the warm though - you're stuck in someplace cold except for brief trips. Fine for some people, but something to experience before committing to it.
Oh, I'm sure there are plenty of wonderful things in Iceland, just that someplace that cold is not my cup of tea. It could well be the perfect place for others though.