We recently gave up casual TV and movies cold-turkey. Frankly, the studios and networks just couldn't figure out how to target us properly. I'm not going to pay $120 / mo. to get my favorite channels (eg. Science and NatGeo) just because ESPN has Comcast by the balls. Similar arguments for movies.
FWIW, I don't use TPB either. But I can imagine the appeal of choice, freedom, and having archival copies of the bits locally.