On an individual level: So what? I stopped giving a f. I'd rather do what I believe is right than earn another $100k a year at a certain point. If it gets to the point of being laid off, hey, maybe it's the nudge you needed to find a better place anyway. Meanwhile, you could play the game all you want and still have your entire business unit shuffled away next year.

I'm not going to drive off a cliff just because the OKR tells me there's actually a road there but I wonder about some people...