My underbelly feeling says that this isn't very unique, nor novel (still good, though!)
Admittedly I don't know the details, but I'm pretty sure that in the Netherlands a large amount of government levels have guidelines in place that state that 'if quality is equal, the open-source alternative must be chosen'.
Companies such as Zarafa (open-source alternative to MS Exchange) have been able to grow and sustain themselves in their early years much thanks to these guidelines.
Admittedly I don't know the details, but I'm pretty sure that in the Netherlands a large amount of government levels have guidelines in place that state that 'if quality is equal, the open-source alternative must be chosen'.
Companies such as Zarafa (open-source alternative to MS Exchange) have been able to grow and sustain themselves in their early years much thanks to these guidelines.