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You are getting a lot of troll replies, but it is actually interesting to think about.

The waste is uncaptured value. It is some part of your software business's domain that is just too hard, expensive, or requiring physical intervention to encode the process in their system. So the business never chooses to build that feature. This leaves some part of your business's problem domain unsolved. Potentially someone else smaller could come in and try and solve that problem and capitalize on that wasted value.




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