Stop giving guys like Gurner what they want, which is for people like you to provide free marketing for him based on intentionally inflammatory comments.
It's incredible how people think this is "a rich guy revealing their true colors" as if they don't know what they are doing, which is manipulating you into linking more to him.
What exactly does he get from people linking to a video of him being crude. He's real estate CEO not a social media influencer. He might get a thrill out of being a public asshole, but it's not like he somehow profiting off his infamy.
“No such thing as bad press.” has been a thing for a while now.
PR teams peddle memes that play up character; “that persons a maverick and rebel” or “taken out of context” without ever providing the context, or retconning the clearly defined context the original comment was in response to.
It’s a form of obscurantism; use money to flood airwaves with spin, exhaust people with it so they move on; it’s intentional manipulation of innate biological systems; we get tired of the same old forms of information: https://www.sciencenews.org/article/mom-voice-kid-brain-teen...
That’s not just a teen biology thing, it’s just adults get conditioned to grit and bear their daily grind or reality will implode. Anecdotally I know more people tired of their repetitive office job than in love with it.
We’re stateful beings and while media does not have perfect mind control of an individual, media is good at manipulating state of the aggregate such we just start telling each other shut up when we’ve had our fill.
It's incredible how people think this is "a rich guy revealing their true colors" as if they don't know what they are doing, which is manipulating you into linking more to him.