Well, here is why i think. Apple is know for not getting into the medium(cd,dvd,...

		curtisspope on March 25, 2012 \| parent \| context \| favorite \| on: Ex Apple TV Engineer: New Apple TV UI is actually ... Well, here is why i think. Apple is know for not getting into the medium(cd,dvd,bluray) market. They see the TV as a Medium itself, much like the way they seen the CD,DVD etc .