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I'm sure there is a backdoor... for iAds. I can't imagine why they would have any interest in helping other ad networks.


Are iAds popular? In 3+ years of owning an iPhone I'm not sure I have ever seen one in the wild. I've used a fair number of free apps that have ads but not a single one of them used iAds.


No, iAds aren't popular (Apple is more secretive about iAds revenue than Google is about the Android Market... I mean the Google Play Store).

But then neither is the iBookstore and Apple keeps plugging away at it (and their competition) nevertheless.


I think the key difference between iBooks and iAds is that there is at least some demand from users for the former - some people buy iPads to primarily use as eReaders, whereas nobody is buying iPads to look at iAds.




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