Tinder's data shows "chance of approach", which is brutal for men who are not too good looking.

IIRC, OkCupid's data shows a bit different thing. The distribution of ratings determines chance of messages/likes - the larger stddev the better chances. IIRC, the most messaged men were ones with ratings characterized by bimodal distribution. Therefore, the most messaged men were not the ones with highest visual rating. I do not recall the distribution of messages, so can't comment much on that.