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> The trouble is that grocers have figured out that if you fool the population in to using a 'loyalty' card, you can make everything a 'promotional price' and avoid the per-unit labelling requirements. They just show the £/KG price of the higher price. So now consumers can't easily compare. [0]

That is illegal in the Netherlands: You must advertise with the normal price. You can display the "promotional price" but it cannot be your main price. What they usually try is adding a "25% off with card" option next to it or with a second price card. You however CAN NOT be denied the discount in any way even if you do not subscribe! This is less easy to do online but offline the shop will have to give you the discount. There is one exception: b2b.

I complained about this when a liquor chain (gall & gall) started using their "card holder" prices as the regular prices on the cards and displayed the regular ones almost invisible (black text on blue background ...). They refused to provide the discount price to non card holders. Complained to the regulatory institution and got back to me that they were already looking into it. No fine was charged but the practice stopped after a few weeks.

edit: on a more HN note; if you use the apps for the discount of the stores they usually have an agree notice which includes, among other things, you can be tracked in the shop with the app. Never be logged in to those while in the shop (or ever).



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