i think aldi is known for not selling otherwise well known brands. but from my memory hofer in austria is selling way more common brands than aldi in germany.
the discounters are known for selling brand products under a different label. i guess the brands go along with that because that way their brands higher prices elsewhere are not undercut because consumers don't recognize that it is the same product. in fact at least in the past brands dictated the retail price for their products, and discounters created house brands because of that.
that's why you don't see many otherwise well known brands in their shops. but from my memory hofer in austria is selling way more common brands under their original label than aldi in germany. (i could not find much data on this though, so this is a very subjective impression. i also haven't been shopping in germany for decades. according to wikipedia, aldi (south) has common brand products from 11 companies, whereas hofer has 10% of their 1000 products with common brands. and many of those are austrian brands. ok, i just found an article where aldi south also claims 90% own brands, but i guess in both cases that's not an exact number, so that's not very helpful)
so it seems austrians have a stronger local brand loyalty.
why are there so many brands that are not shared by both?
i guess because austrians want products sourced in austria.
this is also true in business. austrian companies prefer to only do business with other austrian companies. when i suggested that i was looking for customers in austria i was told that having a company registered in austria was a prerequisite to be even considered.
this is probably because austrians see themselves as the underdog against germany, so they are very protective of their own and don't want to become dependent on other countries, especially not germany so they don't want german companies dominating the austrian market.
austrians wanting products from austria doesn't automatically make everything more expensive. it only makes it more difficult to open a store that attracts locals.
stores with imported products do exist but they don't have many of the products that everyone wants.
so you're saying that big business should have colluded to brainwash the population into liking foreign products? they should have had better marketing? or lobbied government to force the population to buy more imported goods? How exactly is big business even one percent to blame in this scenario?
i think aldi is known for not selling otherwise well known brands. but from my memory hofer in austria is selling way more common brands than aldi in germany.
the discounters are known for selling brand products under a different label. i guess the brands go along with that because that way their brands higher prices elsewhere are not undercut because consumers don't recognize that it is the same product. in fact at least in the past brands dictated the retail price for their products, and discounters created house brands because of that.
that's why you don't see many otherwise well known brands in their shops. but from my memory hofer in austria is selling way more common brands under their original label than aldi in germany. (i could not find much data on this though, so this is a very subjective impression. i also haven't been shopping in germany for decades. according to wikipedia, aldi (south) has common brand products from 11 companies, whereas hofer has 10% of their 1000 products with common brands. and many of those are austrian brands. ok, i just found an article where aldi south also claims 90% own brands, but i guess in both cases that's not an exact number, so that's not very helpful)
so it seems austrians have a stronger local brand loyalty.
compare the house brands between aldi and hofer: https://www.aldi-sued.de/de/produkte/eigenmarken.html https://www.hofer.at/de/sortiment/hofer-eigenmarken.html
here you can see hofer boasting with their austrian products: https://www.hofer.at/de/ueber-hofer/qualitaet.html
why are there so many brands that are not shared by both?
i guess because austrians want products sourced in austria.
this is also true in business. austrian companies prefer to only do business with other austrian companies. when i suggested that i was looking for customers in austria i was told that having a company registered in austria was a prerequisite to be even considered.
this is probably because austrians see themselves as the underdog against germany, so they are very protective of their own and don't want to become dependent on other countries, especially not germany so they don't want german companies dominating the austrian market.