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I do wonder if Tim Apple would be so bold as to stop selling in the EU for all the rules and regulations that they have been required to follow. It would be amazing to see that play out imo. Like a reverse boycott could happen?

The secondary strategy Timmy could pull is a dumbed down ecosystem in the EU which I’m sure is even worse for everyone. But hey, you’d be able to buy audible books straight in the app. Is it worth it?



Sure, there are companies that choose not to be in a particular jurisdiction, like Meta has long chosen not to be in China.

But it’s a lot easier to make that choice early when you don’t need to give up on revenue. In Apple’s case, leaving EU would mean losing around $90 billion in annual revenue and ceding a large chunk of their global market share to Android. It’s really hard to justify that kind of thing to shareholders by “we didn’t want to open some APIs in our operating system.”


It might be easier to justify than that, though - the EU has shown an increasing willingness to dictate; Apple may project that out to causing more than $90B/yr in harm or slowed growth in the global business.




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