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> Step 5B: Observe as brand is replaced in the market by one which better meets consumer preferences

Step 0A- Realize that most mature industries are incestuous. They share the same consultants, they swap employees, they compete for the same market with the same group-think mindset, etc. They all have the same incentives and paradigm for success and thus often act in murmuration'ing way. That is, they're too big and too risk-adverse to consider innovation so they feign being competitive and milk the market the best they can.

Step 0B - Realize that for the most part the gov - via Cronie Capitalism - will not protect consumers, and will put the thumb on the scale for the largest players. Your rights and privacy - in the context of Surveillance Capitalism (which the gov benefits from) - are more myth than they are real.

Step 0C - Realize that all the steps follow are rarely successful. Sure, you can try but the odds are not in your favor. You end up paying the subscription and/or having your usage data sold in some black box cyber back room.




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