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I don't understand how putting a camera on a pair of glasses is what meta/rayban wanted to spend time on.


Yeah it’s their looooong term bet.


"For sunglass creeps to capture more long-term memories."

—Some Rayban Executive, probably.


I wonder how much the acknowledged the creep factor internally, or if they just kind of danced around it. But it must be their target demographic.


Meanwhile: Apple's internal teams already acknowledge this... by showing [digitally, with outward-facing LCDs] the wearer's "eyes" whenever they are able to see [and where they're looking, approximately?].


I'm no fan of either company but the general concept is that Meta specializes in software not fashion, so partnering with Rayban will allow people to feel fashionable while using Meta's device (and of course allowing meta to follow their every move).




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