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Luxottica is probably doing very nicely on this partnership, and may well be offering Apple a substantial price cut to compensate. I had never heard of 'Rayban' before this Apple announcement! (Not that I am the target market for sunglasses anyway, in dark and wet Great Britain)


It’s only probably the most famous sunglasses brand in human history


Sunglasses aren't a particularly good investment when there will only be a couple of weeks bright enough to want them :) But awareness of raincoat brands in Britain, now you're talking!


I wear sunglasses for driving every day of the year in the UK.

Your optician will also encourage you to wear sunglasses year-round, UV damage can occur even in overcast conditions.


That's a good point; roads can certainly have a strong glare.

I see an independent optician who is fairly old. Although they sell sunglasses, the optician has never suggested that I should wear them. Do you think this is perhaps newer guidance that is shared by more recently-graduated opticians, or maybe something promoted by a major chain of opticians?


Yes... I remember when Hunter wellies were a UK fashion export amongst some circles I moved in haha


As a worst fashionable and no glass person, I knew Ray-Ban from counterfeit spams by hacked account. It's one of the worst encounter.


Have you seriously never heard of Rayban but know what Luxottica is? I dont want you to dox yourself but I assume non US…?


Rayban is famous worldwide tho


To be fair they are barely relevant in my circle and more a fashion piece for the older generation. It's not like teenager or young people around here think it's cool to have expensive cheaply made glasses


> To be fair they are barely relevant in my circle and more a fashion piece for the older generation.

I'm of the older generation (in my 50s), and at least in my circles, Ray-Bans aren't particularly cool either. They're not exactly un-cool, but they do tend to be worn by a particular sort of person.


I guess I'm part of the older generation being in my 30s, what are teenagers wearing these days?


Not if you’ve never heard of them!


Indeed, I'm from Britain. I really hadn't ever heard of Rayban - and I only know what Luxottica is because I looked it up after reading this thread :)


> I had never heard of 'Rayban' before this Apple announcement!

Apple? Or do you mean Meta? It would be understandable if you had never heard of them, given the recent rebrand!


Oh, right - sorry for any confusion. I find it difficult to work out who owns who nowadays :D


I learned about Ray-Bans in the early 80s because that was what Jake and Elwood Blues wore.


Apple?


No, Facebook.




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