Luxottica is probably doing very nicely on this partnership, and may well be offering Apple a substantial price cut to compensate. I had never heard of 'Rayban' before this Apple announcement! (Not that I am the target market for sunglasses anyway, in dark and wet Great Britain)
Sunglasses aren't a particularly good investment when there will only be a couple of weeks bright enough to want them :) But awareness of raincoat brands in Britain, now you're talking!
That's a good point; roads can certainly have a strong glare.
I see an independent optician who is fairly old. Although they sell sunglasses, the optician has never suggested that I should wear them. Do you think this is perhaps newer guidance that is shared by more recently-graduated opticians, or maybe something promoted by a major chain of opticians?
To be fair they are barely relevant in my circle and more a fashion piece for the older generation. It's not like teenager or young people around here think it's cool to have expensive cheaply made glasses
> To be fair they are barely relevant in my circle and more a fashion piece for the older generation.
I'm of the older generation (in my 50s), and at least in my circles, Ray-Bans aren't particularly cool either. They're not exactly un-cool, but they do tend to be worn by a particular sort of person.
