At 27W that is a strong pass vs a NUC. If I go with a low power x86 NUC, I can run all software on it, and probably insert a SSD + additional RAM, for probably ~15W.
That'll be peak power draw though: you have to spec the standard power supply to cope with the CPU running @ 100% & simultaneously feeding the 1G ethernet and all the USB ports at max power.
Jeff Geerling measured 11W peak board power running benchmarks. Idle power was measured at 1.8W.
They claim it will draw less power than the Pi4 for the same workloads.
