I don't work at Facebook, so I'm not gonna spend my time doing their work for them or you.
But off the top of my head, classifying the data into various categories and mentions of Facebook/Meta could allow them to derive sentiment about the company based on geographical location, and know where to invest more in changing the sentiment.
It would be similar as their partnership with Huggin Face, I suppose.
What data would be useful to capture? Outside of a human feedback loop, I don't think there is an actual use-case for it.
Note: not certain