I don't have anything against Balsamiq or their product (nor do I know what it is,) but why are we lauding a company for doing what any human with some basic modicum of morals would do?
We forget that companies are staffed by human beings, and those companies might forget the same sometimes, but lauding people for doing the appropriate thing or taking the appropriate moral route, saying what needed to be said to the people to whom it needed to be said, encourages people to do that for the wrong reason: peer acceptance.
You shouldn't be apologizing because people will like you more for being honest.
You should apologize because you did something wrong.
We forget that companies are staffed by human beings, and those companies might forget the same sometimes, but lauding people for doing the appropriate thing or taking the appropriate moral route, saying what needed to be said to the people to whom it needed to be said, encourages people to do that for the wrong reason: peer acceptance.
You shouldn't be apologizing because people will like you more for being honest.
You should apologize because you did something wrong.