You're preaching to the choir, believe me (http://news.ycombinator.com/item?id=3794092). And "eschew" is a perfectly good word. It's different from "avoid" and "shun", etc., and when it's the right word, it's just right.

"Obfuscation" is too, for that matter, but I don't want to ask for too much here :)

Funny thing about words: each has its own peculiar niche, even the exceptionally arcane ones.

Totally agree! And what you said is far from obvious.