Very strange. The principal purpose of cooler doors is to be insulating and transparent. So I know where my sweet tea or whatever is, can find and buy it without frustration. The money gets collected faster by the business, and I don't quit coming to the store from frustration and annoyance.

Do anything whatsoever to interfere with that, you have a demonstrably worse device. You will spend money to lose money, installing stupid doors to produce a drop in sales.

I cannot possibly imagine this is a good idea.

And I cannot possibly imagine anybody involved in the chain of events that led to this being created, had an iota of sense.