> I don't think the "techies don't click ads" effect is really as strong as a lot of people assume.
I kind of doubt that myself and would like to see some numbers before coming to that conclusion. Especially if just talking about CTR instead of conversion rate. For the latter I'm willing to believe that if the techie clicks the ad, they're more likely to buy. Though that is a guess I'd also like to see supported with numbers :)
It might also be very different in the USA. If I see an ad with my search results, a lot of the time it's a US company and even if I would want to use a service on the other side of the ocean, I can only pay with either my creditcard or PayPal. I won't use PayPal and my creditcard is tucked away in some drawer somewhere. Actually, for any non-Dutch company (say, German), a creditcard or PayPal is usually the only option. On a Dutch site I can pay with iDeal via my bank card (zero transaction costs, authentication via text message on my banking account's site).
I kind of doubt that myself and would like to see some numbers before coming to that conclusion. Especially if just talking about CTR instead of conversion rate. For the latter I'm willing to believe that if the techie clicks the ad, they're more likely to buy. Though that is a guess I'd also like to see supported with numbers :)
It might also be very different in the USA. If I see an ad with my search results, a lot of the time it's a US company and even if I would want to use a service on the other side of the ocean, I can only pay with either my creditcard or PayPal. I won't use PayPal and my creditcard is tucked away in some drawer somewhere. Actually, for any non-Dutch company (say, German), a creditcard or PayPal is usually the only option. On a Dutch site I can pay with iDeal via my bank card (zero transaction costs, authentication via text message on my banking account's site).