Yes western companies spend a lot on marketing, cause without it you might confuse their products which are built to deliver positive experiences and value with similarly looking but not so positive counterparts.
Not to dunk on China particularly here, I do/did enjoy a lot of hq chinese products.
That's true in some cases but it's also true that some Western companies spend a lot on building branding because that's their only differential. Sometimes it's even manufactured in the same factory with the same materials. And don't get me wrong I know there is a lot of garbage from China and often I see products from there that have super build quality and materials but with critical flaws due to poor design/marketing.
Not to dunk on China particularly here, I do/did enjoy a lot of hq chinese products.