It's an intuition biased on my own preferences, and a bit of a "Misnomer" because ideas can also be beautiful, but:

IF we assume that:

1. "Beautiful" (nice "looking" / "sounding" / "moving" things) things will be easy to create.

2. "Meaningful" things are, and will continue to be, harder to create.[A]

Then it seems that the only thing that could differentiate you is the quality of your ideas, and the meaning you are transmitting.

Put another way -- if everyone can create "Beautiful" things by default (in the world of static art, we live here now!) then why choose one piece of art over another?

This is my intuition about it, at least.

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[A]: I think this is just a fundamental property of "meaningful" things. They require more computation, which means more scarcity.