> You act as if control has no value to their mission.
What is their mission, exactly? Why does it require one single entity as the single pipeline for all global communications?
How many times will we have to go through the same cycle of building centralized Leviathans and see them turning against us, to understand that this is the Road to Hell?
Controlling the platform allows them to continue to evolve it while maintaining the convenient and spam-free user experience that users enjoy.