I think I purchased one movie through YouTube a few years ago, but it's been a while. I received a YouTube notification a few weeks ago letting me know that AdBlock was not allowed, but there was no follow-up.
I feel that YouTube is very deeply entrenched in a streaming architecture which makes it challenging to serve ads that are indistinguishable from primary content. All of the pushback against adblocking extensions feels like an unwinnable arms race until Manifest v3 becomes mandatory.
Contrast this with Twitch - where uBlock doesn't impact ads at all. I feel Twitch engineered their service to defeat adblock from day 1. YouTube wants to be in the same position, but doesn't seem willing or able to mirror Twitch's architecture.
I feel that YouTube is very deeply entrenched in a streaming architecture which makes it challenging to serve ads that are indistinguishable from primary content. All of the pushback against adblocking extensions feels like an unwinnable arms race until Manifest v3 becomes mandatory.
Contrast this with Twitch - where uBlock doesn't impact ads at all. I feel Twitch engineered their service to defeat adblock from day 1. YouTube wants to be in the same position, but doesn't seem willing or able to mirror Twitch's architecture.