Even if you're rich, you're not obligated to see ads. Our attention belongs to us. It's part of our inalienable cognitive functions. They're not entitled to it.
That's fine, and quite reasonable, as long as it works. Google has no obligation to maintain that state of affairs. I agree that Google isn't entitled to your attention. My point is that, just because they're clamping down on ad-blockers, doesn't mean they think they're entitled to your attention.