I think you under estimated the cost of your solution, the cost must not excess the profit from the ad.
You need hard work on the encoder to do that (at least to segment video, because re-encoding dynamically is obviously not an option). Not profitable for Google.
Why? How would you determine if the content that comes after the split is an ad? What if YouTube has 1000s of versions of the same ad, of which they insert one after the split?
The same applies for regular ads on websites. If the ad is delivery alongside the content, it can’t be blocked. But the industry doesn’t want this. They want cheap delivery of extremely targeted and tracked pushing of micro optimised advertising. That’s a reason to ad block alone. If a digital newspaper had the same ad for everyone on their website, with no tracking, I would be ok not to ad block it. That isn’t the creepy ad business I am inclined to block.