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That’s a decent example, and the questions are: is it wrong to take the cupcake and toss the bumper sticker? Is it illegal? In YouTube’s case, did I even agree to the bumper sticker? They never asked, and the rules don’t say I have to watch ads, there’s no legal requirement. People can and do suggest it’s breaking a contract, but in this case I disagree, the contract has been effectively changing out from under me and YouTube and advertisers are fully 100% aware that they’re asking for something that nobody wants to do willingly.

To extend your analogy, it’s like your favorite cafe decided to offer free cupcakes, and not for a quick promotion, but for ten years, and then after all other bakers in town gave up on cupcakes, and there was only one provider of cupcakes that was very popular because they were completely free, the cafe put bumper stickers on the table next to the cupcakes for a few years and noticed people don’t like bumper stickers, and then one day they said these cupcakes weren’t free before, you were supposed to be putting stickers on your car, and the other patrons started accusing you of grift for not having adorned the bumper sticker, despite the fact that the cupcakes had been offered for free.

I’d say there are a bunch of acceptable analogies, such as the free time-share vacation if you listen to the real-estate pitch, or almost any sweepstakes scheme, or the old 10 cds for a penny - if you subscribe to the monthly plan - thing. TV advertising is exactly what YouTube is doing, and they’re trying to exert more control over viewers than TVs ever did, because they can.

The analogy that doesn’t work is comparing YouTube to any strictly paid product, and equating it to stealing. That’s false and bogus, but I’m preaching to the choir there, you already know that. :) I don’t mind the reminders that it’s available as a paid service. I might mind if YouTube does what movies and other paid streaming services have done and start showing ads during the paid content anyway.



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