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I love this concept, 37signals way back in the day used to do these UX teardowns and rebuilds via http://37signals.com/better and that had a lot to do w/building their rep for UX expertise

A couple of notes from conversion side:

a) Better - Your inclusion of a visually descriptive image is an improvement vs. pic of the girl - maybe as a keyframe since the vid is an important visual demo.

a) Draw - Original site compatible w/1024x768, your new one less so. Their audience is probably tech savvy and not @ 1024x768 but as a rule better safe than sorry and 1024 requires an element-economy that can sharpen your messaging anyways.

b) Worse - Your headline is more entertaining, but less on point. You've incorporate their original as a sub-headline but you'd be surprised how many people will simply overlook that.



1024x768 is no longer the standard experience for the majority of browser users.

Also the design seems flexible enough to support percentages, so "a" won't be much of an issue.


1024x768 is no longer the standard experience for the majority of browser users.

Indeed. Many are looking at much smaller windows :-)

Overall screen resolution of the majority of users on the internet is a pointless number to worry about. Worry instead about the available browser size window of the user group that you're actually interested in.

http://browsersize.googlelabs.com/ is a nice reality check.




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