A problem is that you're trading 'Compete by offering one thing this company needs' with 'Compete by offering 5 things this company needs, 4 of which are in various stages of entrenchment at the organization already'.
You'll be up against incumbent software that populates teams of workers at the company who have a vested interest in their livelihoods not being taken away, who have the support of whatever commercial organization wants to keep their business. All to provide that +1 value-add you can't even focus on as much as you should due to your efforts being split to compete with multiple other products.
Do one thing well, FIRST. Make it easy to integrate with and build integrations from. THEN expand into the supporting ecosystem.
You'll be up against incumbent software that populates teams of workers at the company who have a vested interest in their livelihoods not being taken away, who have the support of whatever commercial organization wants to keep their business. All to provide that +1 value-add you can't even focus on as much as you should due to your efforts being split to compete with multiple other products.
Do one thing well, FIRST. Make it easy to integrate with and build integrations from. THEN expand into the supporting ecosystem.