They are lowering prices because demand is falling off. And it's not just one price reduction. They have done multiple at this point. It's one of the worst positions for a company to be in.
Lowering their cost makes Tesla in a position to lower they prices if they want to. Lowering prices because the demand is low is OK if you have better margin then you competitors and as far as I can tell they are making more money per car. Its natural that they decrease prices to sell more. But as long as they are making money on each car and is taking more and more market share I think they are happy.
