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You don't solve most of your complaints by disrupting farming. You solve them by disrupting distribution.

The problem is that even if I'm willing to pay 10x for a "better" product I don't have the choice.

Do you want grass finished steaks? Good luck buying them in most of the US. If you want one reliably, you're probably buying an entire cow which is more than what you really want.

Do you want better tomatoes? No chance because those have higher water content and bruise more easily.

etc.

You have to solve moving farm production to consumers fast so that you can go from picked/harvested/butchered to on the doorstep in 24 hours or less. This allows you to duck the whole "food has to be able to survive being inventory" problem.

Otherwise, you simply wind up reconstituting the cold chain that we currently have with all of its faults.

For example, last I checked, all the "fresh" produce deliverers were still using UPS! That means a week or more (in reality--lots more) between picked, boxed and delivered. And everything goes through a logistics chain.



>You don't solve most of your complaints by disrupting farming. You solve them by disrupting distribution.

I would want to go much further, disrupting consumption.


> I would want to go much further, disrupting consumption.

If you make it cheaper and easier to use tasty, varied, local production rather than factory farming, you will also disrupt consumption.

I like my meat, but I used to happily eat vegetarian at one restaurant that grew a ton of their own produce. Everything there was excellent even if it wasn't to my taste.

That's how you disrupt consumption.




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