It makes sense. He loves stats and uses them a lot to improve his videos so with this, he can have a platform that can monitor the entire ecosystem.
Right now it's pretty basic but I would bet it will become more complex and have some paid membership for advanced stats and suggestions for your videos.
Let's please clarify the term "improve" and remove the positive implication -
What he's doing is making his videos "more effective at monetization" and that has fuck all to do with quality.
You may disagree with my tone here but I'm biting my tongue at the Little Bobby Tables view of children's attention and development (qualified Educator so I can talk shit about Mr Beast any day) so I'd like to keep it analytical as possible.
I very much appreciate Ed Bolian at VinWiki for his behind the scenes discussions about monetization. They are healthy! Because of those, I genuinely have tried to follow quality channels and bring them revenue via their presence (Ammo NYC, VinWIKI, TomleyRC) sitting through ads or maybe checking out sponsors. It's not that hard to be adult about it.
One of these days I hope we get to see a breakdown of where all Mr Beast's money is / was used, how it was sheltered, taxed, moved, or otherwise employed because that didn't just sit in the bank. Reference: Taylor Swift. Citation: Scott Swift FINA Report.
I wonder why you are downvoted.
I have no skin in talking about your second part (other channels + breakdown of MrBeast money), but I sympathize with your first part.
Optimizing for monetization seems to degrade quality most of the time.
E.g. click bait video names/thumbnails that do not tell the viewer what they are about to watch. Or reducing the feature set of apps so no casual user is confused, but advanced users are left behind.
Or stretching video lengths to improve ad income without actually adding any valuable content.
...
I suspect others downvoted due to the waffly style of the comment. What was that last Swift thing about? Reads like someone with multiple bees in their bonnet
Of course, if you take "improve" to your terms. For MrBeast, it is to have more views (other than monetization itself); he deliberately works towards it and is public about how he uses YouTube tools to get more views and retention. So, I think my comment is on point.
Other creators will fight for different ways to improve their content, which can technically be 4K HDR or having better guests, etc.
Do youn't like Mr. Beast's "empty" content? Then you don't like society, which is the one taking MrBeast to the top, and I would completely agree with you.
Do you think MrBeast is lying when he says that his videos on his main channel lose money because of the production costs and that he just puts the money he makes back into making more videos?
Right now it's pretty basic but I would bet it will become more complex and have some paid membership for advanced stats and suggestions for your videos.